Fast Food

Situation:

When the undisputed leader in chicken came looking for branded materials to help engage restaurant teams + owners at its annual Operations Excellence Conferences, it turned to the team at Original Impressions. With a portfolio of services that offer single point accountability at every stop in an integrated marketing communications mix, OI delivered a powerhouse of creative + print materials that helped articulate the Ops imperatives in a fun, engaging + compelling way.  

Solution:

In an effort to arm every Conference attendee with the knowledge they need to scratch-make, hand-batter + honey-butter-drizzle while in the restaurants, the team brainstormed, designed, printed + manufactured all of the elements that seamlessly came together in a series of conference activities,

Results:

The results are a true testament to OI’s ability to serve as a full service marketing communications partner to clients, but more importantly, it demonstrates OI’s ability to turn projects around in what some may deem an “unrealistic” timeframe. This project touched every division and just about everyone under the guidance of a core team and the results are noteworthy.

In less than 60 days, OI coordinated all of the elements complete with the entire look and feel, registration materials, lapel pins, buttons, directional signage, personalized participant’s guides, puzzles, a variety of awards and the list goes on. As a result of our efforts, we helped to stir internal engagement for the brand like never before and were named the Printer of Choice for the entire system.