We’re 13 days into the New Year and with that comes the inevitable (and dreaded), “Where are you on your goals and objectives setting?” question #sorrynotsorry
Truth be told, we’re all just getting back into the swing of things after the holidays, but setting new goals, new strategy and quite possibly new tools for customer engagement is a priority. Ever heard the saying: “What gets measured gets done?”
It’s time to get to work, people, and we can help. We are visual storytellers and welcome the opportunity to help you tell yours through a variety of brand communications that spark conversation, drive relevance and build engagement. Enter Variable Data Printing (VDP) and social media.
1. Be there for your customers…literally. Newsletters are a great way to regularly engage customers. Personalized content and images can create highly targeted, highly relevant pieces. And that means a higher ROI.
2. Be in their mailbox (and by that, we mean take it back old school). Direct mail that shows you know and care about them and their preferences is a great way to keep them engaged. This means identifying data points like their age, hobbies or purchasing habits. Above all, remember that engaging customers is not a one-time deal. It is a commitment to developing a relationship that is cultivated over time.
3. Social media is also a great way to showcase company culture and tell stories behind new products or services. In addition to opening the lines of communication, it also offers the benefits of analytics, which help brands zero in on their target audiences and figure out the effectiveness of their messaging; and drives customer loyalty, which rewards them for staying in touch
And there you have it, folks. We challenge traditional thinking and timelines by streamlining the creative and production processes into one schedule – and complement it with a portfolio of fully-integrated services that help make the impossible, possible. #score
Yeah, we’re basically the undisputed, single-source solutions provider for all your print, mail and marketing needs, so forgive us when we tell you, we have our own to-do list to tend to now…and you’re up next.
That’s right. We’re talking to you.
#PCIOIpowerhouse
